The Ice Smile

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Better than a simple electric brush.

Yeah! We said it. And we have a feeling you'll be saying it, too, while you walk around with a goofy (and blindingly bright) smile on your face. Ultrasonic electric brushes are set to change the way we brush our teeth for the better. Gently powerful polishing ingredients in every natural force for a brighter, whiter and healthier-looking smile.

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Surprisingly normal

You may be thinking, “White your teeth in a month? These are just crazy pants! But if you consider that you simply use all our products every day, then with a 97% probability you already have a beautiful and out-of-this-world smile!

Foam is for cappuccinos

A lot of toothpaste foams when you brush. But why? Foam doesn't clean your teeth AND it requires chemicals like sodium lauryl sulfate and diethanolamine (DEA) that can cause canker sores and disrupt your hormones. Yuck. We leave the foam to fancy coffee drinks to bring you a better, healthier brushing experience.

Lose the tube

Just because something is everywhere doesn't mean it's good for you or the planet. Need proof? Take a look at our landfills. An estimated 400 million tubes of unused toothpaste are thrown into the trash each year in the United States. Yes. When you also consider the unpronounceable ingredients that toothpaste manufacturers typically add to get that sticky liquid in (and out) of the tube, it makes you wonder where The Ice Smile has been all your life. The main thing is that now you have found us.

Pet Safe

Many toothpastes and toothpaste tablets are sweetened with xylitol. Instead, our products use a little stevia. Why? Because xylitol is very bad news for dogs, and possibly cats too. Even small amounts can cause hypoglycemia, liver failure, and even death in dogs. We love our fur babies too much to take any chances.

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Two things that make us happy:

1. Healthy teeth

2. A planet with less plastic

Facts About Our Product





What you won't find in our tooth tabs

Parabens are chemical preservatives that can disrupt hormones.
Artificial colors may look cool on your brush but they've been linked to allergic reactions
Hydrogen peroxide and polyphosphates are used as whiteners, but can be irritating and aren't that effective.
Propylene glycol and glycerin are used to keep toothpaste from drying out but can cause irritation and allergic reactions.
It takes a lot of water to make toothpaste. While this isn't terrible for your teeth, it's not good for the planet.

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